What is good for my business — UK Hosting or US Hosting?
Thursday, December 20th, 2007UK Vs US Hosting
How to decide which server — UK or US is good for your business? The answer is simply follow three things –
Speed ? — Speed will matter from audience / user perspective - though network paths are decided as shortest possible path to reach destination.
Example - a user sitting in UK and site hosted on UK server - its but obvious speed will be good opposed to site hosted on US server.
SEO ? — Yes! The search engines like Google / MSN / Yahoo work on logical basis: If a site is hosted on UK server and has a .uk domain name then it’s most probably a UK website - the score will be good.
Say for example yahoo.co.uk. If the site has a .uk domain name but is hosted on US server it may not do quite well as the evidence the search engines have is less apparent. Finally, if the site is hosted in the US on a .com then the evidence would point to it actually being a US site, so might not show on UK searches at all.
The important point you need to consider is why would you build a SEO handicap website from the very start of your hosting? Infrenion offers both US and UK hosting so clients who really care for what audience / users their site should be targeted they can select hosting accordingly.
Cost ? — Compared to US Hosting - Yes UK hosting cost is bit high - but again hosting cost should not matter if you know your SEO is not going to affect while hosting on right servers. Ultimately if you get a good business by paying small amount then its always better.
In simple terms - if your domain is .uk or .co.uk etc and you want your site should get good SEO results then host your site on UK servers while .com sites can host on US servers for good results in search engines.